Best Cover Letters For Sales Jobs

If you are looking for a position in the field of sales, read and live by these cover letter samples featuring some of the most basic elements that recruiters look for in a sales cover letter. Customise them accordingly to fit your specific needs and qualifications.

Cover Letter Sample 1 (Entry Level, Print Copy)

This cover letter sample shows the proper format if you submit your cover letter in print form. In this case, the letter should be formatted as a formal business letter which includes a letterhead, date, inside address, salutation and complimentary close.

3 November 2015

Ms Ann Chan

Personnel Manager

XYZ Corporation
2/F Tall Building
1, Main Road
Hong Kong

Dear Ms Chan,

Please accept my resume as an application for the open position of Sales Associate in your company. As a fresh graduate of Business Administration, the position appears to fit wonderfully with my education, experience, and career interests.

Being a student of Far Eastern University, not only did I maintain excellent grades, but I was also a member of our school’s highly competitive and successful collegiate football team.

My background as a student and an athlete has taught me to be an efficient manager of my time which, I am confident, is one of the important qualities needed by any professional in the sales industry. My experience with working in a team environment has also instilled in me the value of teamwork and cooperation. As a member of the team, I had to listen, learn how to motivate myself and others and understand the differences that exist among the members of the team. Through my achievements as a student and an athlete, I have proven that I am passionate about the things I do as well as dedicated.

And while this would be my first time working in the field of sales, I am quite confident that with my skills and abilities, I can learn quickly and make an immediate impact to your team and to the company.

Thank you for taking the time to consider my application and I look forward to hearing from you.

Sincerely,

Signature

Peter Lee

 

Writing Tip: If you are a fresh graduate, or if you lack experience in the field that you are applying for, it is best to point up the experience and qualities that make you suitable for the job. In this cover letter sample, the candidate showcases his skills by telling his experience and achievements as a student and an athlete. Although he is new to the field of sales, he could impress the hiring manager with his optimistic tone and by indicating that he is a quick learner. 

 

Cover Letter Sample 2 (Experienced, Email Copy)

This cover letter shows the proper format if you submit your cover letter through email. Unlike a formal business letter, a cover email only requires a salutation at the beginning and an email signature at the bottom that includes your name, address and contact information.

Email Subject: Peter Lee, Medical Sales Representative Position

Dear Ms Chan,

I am writing in regards to the open sales position on your awesome team. With an excellent background in marketing and sales and over three years of experience in delivering high-quality sales solution, I am confident that I am a good candidate for the advertised post.

I started my career as a marketing associate in Corporate Holdings Management Inc., a leading real estate company in the country. My desire to transition to the sales industry led me to join Medical and Pharmaceutical Specialties Inc., a locally-owned pharmaceutical company, with whom I have now been associated with for the last two years.

During my tenure as a Medical Sales Representative, I was able to contribute to the strength of my sales team while forging stronger relationships with our clients. I also supervised the launch of several new products in the domestic market. I also won the coveted Sales Representative of the Month four times due to my contribution to the overall sales of my product division.

I am a committed individual who is highly organised and efficient. My colleagues as well as my clients will tell you I am friendly yet professional; a people person with superior follow-through; and excellent at building rapport and fostering mutually beneficial relationships.

In keeping with the skills and abilities required for the position, I can offer you:

● strong interpersonal skills with exceptional convincing power
● ability to sell products and services to clients while dealing competitive issues
● excellent phone and computer skills
● ability to maintain pleasant personality even in a high-stress environment
● exceptional time management and organisational skills
● proven ability to multi-task and think in an anticipatory way to be one step ahead of the process

With my work experience, skills and substantial accomplishments in the field of sales, all of which are discussed in detail in my enclosed resume, I respectfully ask for an opportunity to discuss my candidacy with you further in person.

Sincerely,

Peter Lee
1/F Team Building
2 Smooth Road
Hong Kong
Mobile: +852 XXXX XXXX

 

Writing Tip: Beside having the cover letter properly formatted, it is essential for you to clearly communicate your key accomplishments and skills that are relevant to the position you are applying for. The best way to do so is to use bullet points to outline or summarise your skill set, or to convey the value of your accomplishments in numerical form (e.g. percentages). 

 

NOTE: These application letter samples are for reference only. All information provided should be considered as fictional.

Read also:

7 common mistakes you might be making on your resume

Tips for job seekers to stand out from the crowd

How to negotiate for your salary during job interview

How do you rate your employer(s)? jobsDB’s soon to be launched Company Reviews feature* is an avenue for you to share your experience working for your current or previous employer(s), helping other job seekers make an informed decision when planning their next career move.


To make this platform the best it can be for all job seekers, we would like to invite you to share your valuable reviews and give comprehensive and constructive comments to your current or previous employers.



Note: 

  1. Reviews containing abusive or defamatory phrases, unnecessary personal data of one’s self or others, or sensitive business information will not be published and shall be deleted. To know more, please refer to our Terms of Use.
  2. The Company Review feature is currently in the stage of collecting reviews. The official launch will be announced on jobsDB’s website soon.

By Mike Simpson

There comes a time in nearly every job seekers life when you plop yourself down in front of the computer and say to yourself…

“Okay, it’s time to find a couple good cover letter examples I can use to help me start writing my cover letter…” 

So you do a quick Google search, grab the first three cover letter samples you can find, copy a paragraph from each one, and then you’re off to the races feeling like now all you have to do is “click send” a few times and the interviews will simply start rolling in.

Consider this a gentle wake-up call.

Why Your Cover Letter Is So Important?

In this ultra-competitive job market, it’s just not good enough to “Frankenstein” together a cover letter from the various bits and pieces you find online.

Why?

Because hiring managers have “been there, done that.” In other words, they’ve seen it all before.

Not only that, but they want to find candidates that are unique, interesting, and take the time and make the effort to present the best version of themselves.

Your cover letter is your first impression, and therefore, you want to craft the best darn cover letter your hiring manager has ever seen.

So you want to take the time and select the cover letter example that is “tailored” to your situation… in other words, the example cover letter that fits your personality, skills and abilities the best.

Example cover letters are kind of like shoes.

Sure, you might absolutely love that pair of Air Jordan IV’s that are still fresh in the box in your closet from 1989, but you might want to have a second thought before you consider wearing them to a wedding with a tuxedo.

Or perhaps you’ve got a pair of high heels that make you feel like you could walk into a business lunch at the Four Seasons and walk out having sold your company for a billion dollars?

Would you feel the same way if you showed up at the start line for the half marathon you signed up for with those same heels on?

Okay, ridiculous examples aside, I hope you can begin to see my point.

There is not one example cover letter for every situation… no “one-cover-letter-fits-all” solution.

You have to carefully evaluate your situation and decide which cover letter example is going to suit you the most.

What kind of work are you looking for?

Full-time?  Or part-time?  There’s a cover letter for that.

Are you sending a cover letter in the mail or by email?  There’s a cover letter for that too.

There are all kinds of situations that warrant a slightly different cover letter, and it’s imperative that you figure out which one fits you best.

But don’t worry.  To help, we’ve compiled a list of 12 of the most common cover letter examples and provided you with an example of a cover letter for each one.

So take a look at the examples and carefully decide which one fits your situation the most.

Before you dive in, a word to the wise…

Don’t just grab the one that fits you best, change the contact information and then start sending it out. As I said before, hiring managers are pretty smart and will be able to tell that you haven’t taken any time to make it your own.

If you want to get job interviews from your cover letter (and at some point, job offers as well!), you need to “tailor” the cover letter to demonstrate your skills, abilities and relevant experience.

Mike's Tip: Once you find a cover letter example that fits your situation, head over to our article How To Write A Cover Letter 101 and use the article to make sure that your cover letter contains all of the important things that hiring managers look for. We'll help you make sure that your cover letter is so irresistible that you'll get an interview from almost every application you submit!

12 Common Cover Letter Examples

Without further ado, here are 12 of the best cover letter examples for nearly every situation you could find yourself in along with a brief description of what makes the style of cover letter unique.

1. Cover Letter Sample For Part-Time Work

If you have no intention of applying for a full-time position, it is very important that you let the hiring manager know this in your cover letter.  After all, if you don’t mention this right up front, anything that comes after this will be a total waste of time, and hiring managers value their time more than anything.

On a side note, you should never really be applying for a full-time position when you are only available as a part-time worker.  The company has very specific needs, so don’t think they are going to change the entire nature of the position to accommodate your availability.

2. For A New Graduate

Cover letters for new graduates can often be tricky, because generally speaking, new graduates don’t usually have much experience.

So how can you still put yourself forward as a good candidate without experience?  You want to focus the cover letter around your skills and abilities, the extra-curricular work you’ve accomplished and your knowledge of the company (and passion for the industry) you’re applying to.

3. When You Have Been Referred

There isn’t anything overly difficult about writing a cover letter when you have been referred by someone else, but the most important thing to know is where you should bring up the referral.

Generally speaking, it is always best to mention your referral in the opening paragraph, because it acts as an attention grabber for the hiring manager.

You’re hoping they’ll think to themselves something along the lines of, “Oh, this person was referred by Jim.  I like Jim…he’s a straight shooter. If this person is good enough for Jim, he’s good enough for me. I’m going to bring him in for an interview…”

4. Cold Call Cover Letter Example

The cold call cover letter is appropriate when you are applying to a position that is not necessarily listed on a job board or advertised anywhere.  And for that reason, it can be a little tricky.

You really need to blow the hiring manager away in order for them to grant an unsolicited interview request, so there a re a few key things to remember.  Most importantly, you really have to do your research and demonstrate that you know the company and position inside out.

After that, it really pays to address the letter to a specific person.  Simply writing “To Whom It May Concern” is a great way to have the letter filed under G (for those keeping track that’s the Garbage).

Finally, this letter needs to be all about “pizazz”. Since the reader wasn’t expecting to receive this, you really need to catch their attention and sell yourself, but most importantly, quickly demonstrate how you will add value to their company.

5. For An Email Submission

Please please PLEASE be careful with this one.

Just because a job posting says “submit your cover letter and resume via email”, doesn’t necessarily mean that you can just put these documents in the body of an email.

More often than not, the posting will give further instructions that include attaching your cover letter and resume to an email.  Anyone who doesn’t follow this step has a ZERO chance of being brought in for an interview.

Why?  Because you can’t follow simple directions.

Now, if there is no stipulation and you determine that using the email body to send your cover letter is okay, then general cover letter writing rules apply.

Where you want to focus your energy is on the subject line.  Don’t just write whatever comes to mind as a throwaway and whatever you do, don’t leave it empty!  Be clear and concise about what is included in the email and identify the position you are applying for.

6.  For A Recruiter

Recruiters are no different than hiring managers, in that they are essentially looking for the same things from your cover letters.  What impresses a recruiter the most is when you take the time to tailor your cover letter to a specific posting rather than simply sending them a general letter inquiring about “miscellaneous opportunities”.

7. Someone Changing Careers

Generally speaking, if you are changing careers, you’ll be short on experience.  So similarly to the “New Graduate” cover letter, you’ll want to put the focus on your reasons for making the career change along with your relevant skills and abilities and how your experience in your past career will translate to your new career.

And remember, enthusiasm goes a long way. Hiring managers get excited about applicants that really show a desire to succeed in the role and industry they are applying to.

So make sure you do your research and know the position and industry inside out so that you are easily able to show how enthusiastic you are about the opportunity and how determined you are to get started on your new career path.

8. A Great Example of a Cover Letter For An Academic

The trick with an academic cover letter is to avoid rambling on and on and on about everything you’ve accomplished.  The reality is, you still need to fall within the “one-page rule” (although some institutions will allow for a second page, you better make darn sure that this is the case!), so the trick is to be clear and concise and highlight your accomplishments without coming across as an encyclopedia.

One other thing to consider is the nature of any research you have done and how you want to convey that in your cover letter.

Quite often people spend too much time talking about what it is they study or plan on studying without ever getting into the “why” of it all.

Be specific about your intentions and don’t assume that the person on the other end of your cover letter is an expert in your field.

9. For An Internship

There really isn’t a huge difference between writing a cover letter for an internship and writing a cover letter for a job opening.  You still need to list your qualifications, skills and abilities.  You still need to explain how you add value to the company.  You still want to sell yourself.

But one thing you want to keep in mind, is even though this internship might be a springboard to YOUR career or education, you don’t want this to be the focus of your cover letter.

The name of the game is still to put the company’s needs ahead of your own.

You’re not their first intern and you won’t be their last, so don’t write your cover letter thinking that their concern is how the internship will help with your placement in your next opportunity.

Add value. Period.  This is what they really want to hear from you in your cover letter.

10. Direct Mail

A direct mail cover letter is similar to a cold call cover letter, the main difference being you are not applying to a single company with a single position in mind.  Instead, you are “blanketing” as many companies you can at once and therefore trying to send out a general cover letter that can work for them all.

Because of this, we don’t recommend this strategy to our students.  It is generally pretty ineffective and a waste of your time or resources.

There is rarely a time when “tailoring” your resume to a specific company and position is not the most effective strategy.  However, if you are really short on time (and possibly ambition), here is an example of a direct mail cover letter you can reference.

11. Responding To an Advertisement

The only really distinguishing feature of this type of cover letter is that the opening paragraph generally includes a statement such as “I’m responding to your advertisement I saw in the…”

The rest of the cover letter generally follows the principles of other successful cover letters.  However, if you find yourself going through the classifieds in your local newspaper and simply sending off cover letters to whomever has an ad posted, do make sure that you do some research on the company before you send out your cover letter.

Sending one cover letter out for multiple advertisements is a good way to ensure that you won’t be getting too many interviews in the coming days or weeks.

12. When You’re Unemployed

The worst thing you can do when writing an cover letter after you’ve been unemployed for some time is to lie.

Why?  Because eventually, the lies you tell in the cover letter will come home to roost at some point in the interview process, meaning you’ll just end up having wasted everyone’s time.

Having said that, if there are some less-than-attractive reasons for your unemployment, don’t make those reasons the focus of your cover letter. You want to keep it positive.

It’s okay to admit fault in certain situations if you can show that you’ve have learned from the tough times and have changed for the better as a result of these struggles.

Transition to focusing on your skills and abilities, and more importantly, your passion and desire for re-entering the workforce. If you have experience from your past that will clearly add value to this new position, than don’t be afraid to clearly demonstrate the connection.

And if you spent your time being unemployed trying to better yourself (for example, taking a class or volunteering), then shift the focus to that.

Putting It All Together

So there you have 12 good cover letter examples for 2017 that will help you get started on crafting a winning cover letter.

Remember that the most important thing for you to accomplish with your cover letter is to demonstrate how you add value to the company you are applying to, and you want to make sure this never gets lost when you get caught up in trying to sell yourself.

And remember, you’re not on your own! Once you’ve chosen your cover letter example you can head over to How to Write a Cover Letter 101 and get great tips on how to right all parts of your cover letter.

Best of luck to you!

Please be kind and rate this post 🙂

 

FREE BONUS PDF CHEAT SHEET: Get our "Perfect Cover Letter" Cheat Sheet that gives you a Step-by-Step Process that will help you produce a perfect cover letter.

CLICK HERE TO GET YOUR CHEAT SHEET

12 Great Cover Letter Examples for 2018

4.3 (86.25%) 64 votes

FREE: "Perfect Cover Letter" PDF CHEAT SHEET

Get our handy "Perfect Cover Letter" cheat sheet.

In it you'll get a step-by-step process that will let you craft the perfect cover letter.

CLICK HERE TO GET THE CHEAT SHEET

0 thoughts on “Best Cover Letters For Sales Jobs

Leave a Reply

Your email address will not be published. Required fields are marked *