Introduction On Media Essay

Mass Media Essay/Composition:

Introduction: Present age is called the age of information. And mass media are the powerful and the most effective instruments of spreading or sharing information. With the advancement of digital technology, mass media have become a powerful. And it is the most influential source of various news, views, ideas and opinion. Mass media also helps making information available anywhere in the world.

Definition of mass media: The means of communicating news and information is termed as mass media. Mass media is classified in two categories. one is print media and another is electronic media. Print media include newspaper, magazines, journals and other printed materials. while electronic media included radio, television, satellite channels, internet, cinema etc.

Importance of mass media: Media is called the public forum or people’s parliament. Media play the role of bridge between government and general people in times of different national need. Media do not simply provide people with information, news and ideas but also raise various issue on socio-econo-political matters. They also form consciousness and public opinions in different problems and issues. People express their opinions through media. Various formats of programmes like talk show, street show, documentary, live reporting, video articles, editorials on different local and global issues are broadcast and published. Media keeps us dated about what is happening around the world. Media focus on various social evils, political or economic crisis and guide people through them. Today right to information is recognized as one of of the fundamental rights of people and media ensure this right.

Influence of mass media: In today’s world of globalization, the impact and influence of mass media is more than ever and all pervasive. Media affect the influence almost all aspects of our life. Mass media have profound influence on people’s thinking, sentiment, sensibilities and their mode of reactions. Thus media can direct people to both constructive and destructive purposes. If the power of media is used positively it can do good to society and a country. But if the power in mishandled or misused for any vested-interest by any quarter or by nay propaganda party then it can causes great harm, anarchy and confusion in society and in state. Media are so influential and powerful that people instantly believe what they hear or watch on media. That is why famous Canadian theorist and media critic Marshall Macluhan said that “Media is the message”

Conclusion: Mass media play an important role in today’s world of communication and information. It is up to us to draw benefit or harm from media to evaluate and judge the message of media.We need to be careful about dealing with mass media. Considering the far-reaching influence, concerned authorities should use them for the greater benefit of mankind.

The term media is derived from Medium, which means carrier or mode. Media denotes an item specifically designed to reach a large audience or viewers. The term was first used with the advent of newspapers and magazines. However, with the passage of time, the term broadened by the inventions of radio, TV, cinemas and Internet.

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In the world of today, media has become almost as necessary as food and clothing. It is true that media is playing an outstanding role in strengthening the society. Its duty is to inform, educate and entertain the people. It helps us to know current situation around the world. The media has a strong social and cultural impact upon society. Because of its inherent ability to reach large number of public, it is widely used to convey message to build public opinion and awareness.

Purposes:

Mass media can be used for various purposes:

Entertainment:

The original idea behind the creation of various ‘media means’ was to entertain masses. Radio, TV, cinemas and magazines spend most of their resources targeting on entertaining items and programs. Because of the growing population and developing lifestyle, the demand for more entertainment is increasing. Every year billion of dollars is traded in entertainment industry.

News & Current Affairs:

One of major duties of media today is to inform the people about the latest happening around them and the world. They cover all aspects of our interest like weather, politics, war, health, finance, science, fashion, music, etc. The need for more and more news has evolved into creation of dedicated TV & radio channels and magazines. People can listen, watch and read latest news whenever and wherever they want.

Political Awareness:

Media is the overseer of the political system. If it plays its role honestly, it will be a great force in building the nation. It plays a great role in bringing common man close to their leaders. The media focuses in bringing details of all major political situations, decisions and scenarios. Hence people can better understand their rights and make better decisions.

Education:

Because of the power of media is so extensive and huge, it can be used to educate people with very little cost. Imagine a classroom in every city with thousands of students being taught by just one teacher. But unfortunately, because of money-making approach of media and lack of interest by government, very less work is done in spreading the education.

Public Announcements:

Various authorities and agencies utilize the power of media to spread informative messages to public. This may include warning against a storm or epidemic, delay in arrival or departure of flights and trains, etc. In some cases, it is legally binding to publish notices in newspaper like tenders, change of property ownership, etc.

Advertisement:

Almost all business concerns uses the power of media to sell their products. They advertise in media for the enhancement of business purposes. Huge amounts of money are invested in media for marketing of a product. The more attractive the advertisement, the more people will follow it.

Disadvantages:

Even though there are lot of plus points for use of media but there are also many disadvantages associated with it. Media has the bad effect of inducing baseless ideas through advertisements. People are forced to buy harmful or substandard products. Sometimes, the Media develops unnecessary sensation and distortion of truth to attract attention. Because of its power to build public opinion, the influence of media can make or break the government.

Conclusion:

The media has the power of educating people, the good and the bad. Since it affect the eyes, the ears and the mind simultaneously nothing can overcome the influence of the media. The media in the advanced society should perform a noble mission of enlightening people and discourage sectarian, communal and divisive trends.

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