Joy Of Giving Week Essay Outline

Daan Utsav was formerly known as The Joy of Giving Week.[1] The Joy of Giving Week (JGW) is a "festival of philanthropy"[citation needed] that aims to become a part of the Indian ethos[citation needed], with the Week being celebrated every year[2][citation needed] covering Gandhi Jayanti by engaging people through "acts of giving" - money, time, resources and skills - spanning the corporate, NGO and government sectors, schools, colleges and the general public.[3] Originally called "India Giving Week", the name "Joy of Giving Week" emerged from a set of choices provided by the ad agency, Euro RSCG India, which provided PR, creative and media services for the ‘Joy of Giving Week’.[4] This initiative was supported by many NGO's and Corporates. Corporate participate with this venture to fulfill their CSR (Corporate Social Responsibility) function.

Initiatives undertaken[edit]

Several corporates, celebrities and organizations have undertaken efforts towards awareness, volunteering and fundraising events that they will organize during the Joy of Giving Week.[citation needed] A brief outline on some of the initiatives that have taken place during the Week in 2009.[citation needed]

Design For Change[edit]

The Design for Giving School Contest[5] inspires children between the age group 10-13 from over 10,000 private and government schools all over India to design solutions to India's problems and implement them during the Week. Presented by Riverside School[6] in Ahmedabad, NID,[7] Stanford Design School[8] and IDEO, in partnership with hundreds of educational NGOs and schools across India.[9][10]

Clothes collection drive[edit]

Goonj runs a Vastradaan initiative that provides clothes and other amenities to the far-flung villages, collecting on an average 20,000 kg or about 1.2 lac units of clothing every month, processing it and distributing it through a unique clothes for work program.[11] For the Joy of Giving Week, Goonj has undertaken a massive clothes collection drive in over 25 cities, targeting to collect at least 1 crore units of clothing during the week.[3]

Stories of Joy[edit]

Stories of Joy brings together five short films that carry the message of Joy of Giving through interesting stories. [12]

A Real Joy Ride [13]

College Joyfest[edit]

A "College Joyfest" to promote awareness and sensitivity among youth of 300+ college campuses in India catalyzing as fundraisers for the partner with local NGOs during the cultural festivals. The initiative was being led by JAM Magazine[14] JAM Magazine and was being supported by MTV India.[3]


7Days7Gifts,[15] a simple idea where people will be encouraged to do random acts of kindness to people they don’t know for every day of the week. The 7 Day gifting challenge aims to take the focus away from you on to others. The only real condition here is that each gift should be meaningful and some thought should have gone into it.

Battle of the Buffet[edit]

"Battle of the Buffet" events by the 5 star Hotels in Chennai and Hyderabad, where they provided their most lavish spreads free of cost to NGOs of the city, who worked together as a city and sell donor passes to raise funds for their work.[16]

Hi5 Club[edit]

Hi5 Club is an event by Bhumi and to engage college students and young people in volunteering for a cause of their choice for five hours during Daan Utsav.[17] Students can volunteer either on the structured opportunities provided by Bhumi (5 hrs of teaching, cleaning a beach/park, visiting an elderly home, making educational aids, sorting out clothes or doing a collection drive, etc.), or can identify their own activity.[18]

Celebrities Support for the Week[edit]

Celebrities from various facets supported various initiatives during the week.[16][19]

  • Sports - Sachin Tendulkar, Rahul Dravid, Geet Sethi, Prakash Padukone, Gopichand
  • Cinema - Shahrukh Khan, Saif Ali Khan, Deepika Padukone, Nandita Das, Imtiaz Ali, Shriya Saran, Surya Sivakumar, Madhavan, Mini Mathur
  • Corporate - Narayana Murthy, Kumar Birla, KV Kamath, Adi Godrej, Deepak Parekh, Ajay Piramal


Other websites[edit]

Logo of DaanUtsav- the Joy of Giving Week

Engaging CEOs Differently

(From L-R) Kumar Mangalam Birla, Aditya Birla Group; Ajay Piraml, Piramal Group and Sunil Kant Munjal, Hero MotoCorp
Getting CEOs to give back in ways beyond writing cheques started with Greater Pacific Capital Llp director (Singapore operations) and industry partner (financial services) Madhabi Puri Buch’s Style for Smiles event that had 44 CEOs walking the ramp for a cause.

The Indian School of Business-anchored Shadow a CEO continues to draw big names like all-time favourite Kumar Mangalam Birla, chairman, Aditya Birla Group; Ajay Piramal, chairman, Piramal Group, and others who give students a ring-side view of what a day in the life of a CEO looks like.

(from L-R) Renuka Ramnath, Multiples and Shikha Sharma, Axis Bank
And Saregama got Amit Chandra, managing director, Bain Capital; Y.M. Deosthalee, director, L&T Finance Ltd​; Shikha Sharma, managing director and CEO, Axis Bank Ltd; Renuka Ramnath, founder, Multiples, a private equity fund; Sunil Kant Munjal, joint managing director, Hero MotoCorp Ltd and chairman, Hero Corporate Service Ltd; Meher Pudumjee, chairperson, Thermax Ltd; and Kalpana Morparia, CEO (South Asia and India operations), JPMorgan Chase and Co., to Sing for a Cause on tape.

This year, Technopark Trivandrum will see Pay and Throw, as employees get to take aim and throw soaked sponge balls at their CEOs to vent themselves, while raising money for a cause at the same time.

Taking philanthropic ideas to scale

The Joy of Giving Week has been a great platform for non-profits to launch campaigns and initiatives that have helped them scale up significantly.

Launched in the Joy of Giving Week 2009 and reaching 100,000-plus students in more than 1,000 schools all over India, the Design for Change (DfC) contest now runs in over 30 countries. Students conceptualize and pilot “social change solutions” and share their learnings. DfC is now manifested as a curriculum, an ‘Amar Chitra Katha’ comic, a Pearson textbook and one of the highest rated education TED talks.

Goonj’s Vastra Samman campaign in 2009 reached more than 30 cities and hundreds of corporate entities at the same time. Backed financially by the Aditya Birla Group, supported logistically by the country’s leading transport and courier companies, it raised 100 trucks of donated material in one week, at a time when Goonj used to collect 150 trucks of material in a year. Since then, the non-profit hasn’t looked back and today, channels over 1,000 trucks of material every year.

GiveIndia’s India Giving Challenge in 2009 was the country’s first online challenge. It raised over Rs.90 lakh in a month, reaching out to more donors than the organization engaged online through the rest of the year. The event raises almost Rs.5 crore per year now, and remains by far the largest philanthropy event in the country.

Philanthropy innovation

WishTree—a simple idea that anyone could replicate, it saw more than 2,000 trees spawn all over the country, in different shapes and sizes, raising as little as a few hundred rupees in villages to a few lakh from large companies. This one idea alone raised over Rs.2 crore across the country in the Joy of Giving Week 2013.

n Seva Sandwich—more than 20,000 sandwiches will get made and distributed this #DaanUtsav across the country. Again, a simple idea that gets any group of six-plus people to get together, pool the ingredients for making sandwiches, making them together and then reaching out and sharing them with the less fortunate. Delhi has this planned to a T, and in Chennai, every Eurokids preschool (including 1.5 year olds like the ones seen in the pic) will make and share sandwiches with the local government ‘anganwadis’.
n Seva Chakra—again, a simple giving game, that any group of five or more can play. Put together a simple fortune wheel, write out random acts of giving and kindness on it, and then play. Each person must do the act of kindness they land upon after spinning the wheel.

A bunch of new ideas are being actively used this year in Daan Utsav (2014). Two innovations that were not original Daan Utsav ideas, but are being actively encouraged are:

n Spotfix inspired by The Ugly Indians—an anonymous citizen-led initiative that comes together using the slogan “Kaam Chalu, Mooh Bandh” to clean up spots. All it takes is a group of 10-12 responsible citizens who care enough.

n The Rice Bucket Challenge—India’s answer to the Ice Bucket Challenge, using a contextually relevant idea. Donate a bucket full of rice to someone in need and post a selfie, or donate to feed a child.

Stakeholder engagement activities

Six years ago, engaging anyone other than employees in philanthropy or volunteering was a rarity. Today, over 1,000 corporate entities across the country engage their key stakeholders, employees, customers and supply-chain partners, in the most mundane to the most exciting ways. From employees spending a night under the stars to experience homelessness to customers engaged to donate through ATMs or at store outlets and online. And this year, cement maker UltraTech Cement Ltd will reach out to engage dealers and distributors in a Jammu and Kashmir flood relief campaign.

Celebrity experiences on auction

While getting to meet a celebrity was the done thing in philanthropy, Daan Utsav brought to India for the first time a chance to win experiences with them that went beyond a meeting.

n Actor Amitabh Bachchan went down memory lane, sharing experiences from his career in the industry, his father’s poetry and anecdotes that can’t be shared in the public domain.

n Cricketer Sachin Tendulkar offered a half-day coaching camp, that sold for Rs.12 lakh on eBay India—then the biggest-ever online transaction in the country and on the eBay site (the previous highest was an order for 40 HP desktops).

n Actor Salman Khan auctioned a two-hour gym session.

The poor give back too

Daan Utsav has demonstrated that giving is, in the end, all about how big your heart is and not about how deep your pocket is. Several thousands of the less fortunate—auto-rickshaw drivers, guards, maids and others give back through the festival of giving as well.

n Auto-rickshaw drivers in Bhubaneswar were inspired when they heard that 30 of their peers in Chennai pooled in Rs.500 each, and cooked and served a sumptuous meal for 1,000 people on the streets. They went one up, taking 80 elderly people from different old age homes in their city for a two-day trip to Puri for Jagannath darshan and back—entirely at their own cost.

n A self-help group of 8,000 women, on hearing about Daan Utsav, decided not to be beneficiaries, but givers instead. These women, engaged as maids, sweepers and daily wagers, donated 15,000kg of sugar, pulses and oil in October 2010, when food inflation was at its peak in the country.

First Published: Fri, Oct 03 2014. 03 53 PM IST

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